You are currently viewing ActiveCampaign vs Clickfunnels 2023/2024 – Which is the Best Email Marketing Tool?

ActiveCampaign vs Clickfunnels 2023/2024 – Which is the Best Email Marketing Tool?

In the realm of marketing platforms, selecting the ideal tool is pivotal. Today, we dissect the offerings of two industry giants, ActiveCampaign and ClickFunnels, to help you navigate the complexities of choosing the perfect fit for your business needs.

ActiveCampaign and ClickFunnels cater to distinct facets of marketing, each excelling in specific areas. Activecampaign vs Clickfunnels dive into a comprehensive comparison, exploring their features, functionalities, and unique strengths to guide your decision-making process.

Pricing Structures

Understanding the pricing structures of ActiveCampaign and ClickFunnels is key in making an informed decision for your business. Let’s explore their plans to compare and contrast.

Activecampaign vs Clickfunnels
Active Campaign pricing

ActiveCampaign Pricing

ActiveCampaign employs a tiered pricing model tailored to diverse business needs:

  1. Plus Plan: Priced at $49 per month, this tier expands on the Lite features, incorporating CRM, lead scoring, and more advanced automation capabilities.
  2. Professional Plan: At $129 monthly, this plan offers advanced automation, predictive sending, and enhanced integrations for growing businesses.
  3. Enterprise Plan: Tailored for larger enterprises with custom pricing, it includes personalized onboarding, dedicated support, and a dedicated account rep.

ClickFunnels Pricing

ClickFunnels follows a simpler pricing structure with three primary plans:

  1. Basic Plan: Priced at $147 monthly, this plan includes basic funnel-building capabilities, limited to 20 funnels, 3 Users, and 10,000 contacts per month.!
  2. Pro Plan: At $197 per month, this tier offers 100 funnels, 5 users, and 25,000 contacts per month along with API Access!
  3. Funnel Hacker: At $297 Per month, this tier offers 3 websites instead of one, UNLIMITED Funnels which is amazing, 15 Users, 9 domains and 200,000 Contacts! This is for the big game. If you truly believe in your project, this is for you!

Features Comparison

Comparing the features of ActiveCampaign and ClickFunnels is crucial to determine which platform aligns better with your business needs. Let’s explore their key functionalities:

ActiveCampaign Features

ActiveCampaign boasts an array of robust features:

  1. Email Marketing: It excels in email marketing, offering a suite of tools for creating visually appealing emails, automation, segmentation, and personalized messaging.
  2. Automation: ActiveCampaign’s automation capabilities are comprehensive, enabling intricate workflows, conditional actions, and personalized customer journeys.
  3. CRM Integration: It seamlessly integrates CRM functionalities, allowing businesses to manage leads, contacts, and deals effectively.

ClickFunnels Features

ClickFunnels, while primarily focused on sales funnel creation, offers distinct features:

  1. Funnel Building: ClickFunnels specializes in creating sales funnels with drag-and-drop simplicity, catering to sales and lead generation.
  2. Page Editor: Its intuitive page editor facilitates easy customization of landing pages and sales funnels without requiring technical expertise.
  3. Sales and Conversion Tracking: ClickFunnels provides insights into sales and conversion metrics to optimize funnels for better performance.

User Interface and Ease of Use

Email Marketing

A robust email marketing platform can be a cornerstone of any successful business strategy. Let’s explore how ActiveCampaign and ClickFunnels tackle email marketing:

ActiveCampaign’s Email Marketing

  1. Advanced Email Automation: ActiveCampaign shines with its advanced automation capabilities, allowing for complex and personalized email sequences based on user behavior.
  2. Segmentation and Personalization: It offers powerful segmentation options and personalized content features to tailor emails according to subscribers’ preferences and actions.
  3. Template Library: ActiveCampaign provides a range of professionally designed email templates, simplifying the process of creating visually appealing campaigns.

ClickFunnels’ Email Marketing Features

  1. Basic Email Automation: ClickFunnels incorporates basic email automation tools, primarily focused on follow-up sequences within its funnel-building ecosystem.
  2. Simplicity in Email Sequences: While not as intricate as ActiveCampaign, ClickFunnels offers straightforward email sequences to accompany sales funnels.

Activecampaign vs Clickfunnels Sales Funnel Building

The ability to construct effective sales funnels is a pivotal aspect when comparing ActiveCampaign and ClickFunnels. Let’s examine how each platform handles this crucial function:

Become a Master Funnel Builder Today! Clickfunnels Funnel Builder

ActiveCampaign’s Approach

ActiveCampaign, primarily an email marketing and automation platform, does offer limited sales funnel building capabilities within its ecosystem:

  1. Automation Sequences: It allows users to create automation sequences that resemble sales funnels, guiding contacts through a series of predefined actions.
  2. Integration with Landing Pages: Although not as specialized as ClickFunnels, ActiveCampaign integrates with various landing page builders, providing some flexibility in funnel creation.

ClickFunnels’ Expertise

ClickFunnels is renowned for its expertise in crafting and optimizing sales funnels:

  1. Drag-and-Drop Funnel Builder: ClickFunnels’ intuitive interface enables users to construct entire sales funnels effortlessly using a drag-and-drop editor.
  2. Templates and Customization: It offers a plethora of funnel templates tailored for diverse industries, coupled with extensive customization options.

Automation and CRM

Automation and Customer Relationship Management (CRM) tools play a pivotal role in streamlining business processes. Let’s explore how ActiveCampaign and ClickFunnels handle automation and CRM:

ActiveCampaign’s Automation and CRM

  1. Robust Automation: ActiveCampaign excels in offering sophisticated automation capabilities, enabling users to create intricate workflows, conditional actions, and personalized customer journeys.
  2. Integrated CRM: It seamlessly integrates CRM functionalities, allowing businesses to manage leads, contacts, and deals effectively within the platform.
  3. Lead Scoring and Segmentation: ActiveCampaign facilitates lead scoring and advanced segmentation, enabling targeted communication and personalized marketing efforts.

ClickFunnels’ Automation and CRM Features

  1. Basic Automation within Funnels: ClickFunnels provides basic automation features primarily embedded within its funnel-building ecosystem, focusing on guiding prospects through the sales process.
  2. Limited CRM Integration: While not as extensive as ActiveCampaign, ClickFunnels offers basic contact management features within its system.

Integrations and Third-Party Apps

Seamless integration with third-party applications can significantly enhance a platform’s functionality. Let’s explore how ActiveCampaign and ClickFunnels fare in terms of integrations:

ActiveCampaign’s Integrations

  1. Extensive Integration Ecosystem: ActiveCampaign boasts a wide array of integrations with various applications, enabling users to connect with tools for e-commerce, analytics, social media, and more.
  2. API Access: It offers API access, allowing for custom integrations and tailored solutions to suit specific business needs.

ClickFunnels’ Integration Capabilities

  1. Focused Integrations: ClickFunnels emphasizes integrations relevant to its funnel-building ecosystem, enabling connections with payment gateways, email marketing platforms, and a few select third-party apps.
  2. Limited API Access: ClickFunnels provides limited API access, restricting the extent of custom integrations available.

Customer Support

Reliable customer support can be a deciding factor when choosing between ActiveCampaign and ClickFunnels. Let’s explore the support services offered by both platforms:

ActiveCampaign’s Support Services

  1. Diverse Support Channels: ActiveCampaign provides support through various channels, including email support, live chat, extensive documentation, and a community forum.
  2. Personalized Onboarding: It offers personalized onboarding sessions and training materials, ensuring users are equipped to maximize the platform’s potential.

ClickFunnels’ Customer Support

  1. Limited Support Channels: ClickFunnels primarily offers support through email and a knowledge base, with no live chat or phone support available for standard users.
  2. Community-Based Assistance: Users rely on the community and knowledge base for assistance, with fewer personalized onboarding resources compared to ActiveCampaign.!

Conclusion and Final Thoughts

In the comparison between ActiveCampaign and ClickFunnels, understanding your business needs is crucial for making the right choice. Let’s recap the fundamental differences and strengths of each platform:


  • Email Marketing Mastery: ActiveCampaign stands out for its advanced email marketing features, intricate automation, and personalized customer engagement.
  • CRM Integration: Seamlessly integrating CRM functionalities, ActiveCampaign offers robust lead management capabilities within its platform.
  • Diverse Support and Training: With a range of support channels and personalized onboarding, ActiveCampaign ensures users can harness its tools effectively.


  • Focused Funnel Building: ClickFunnels excels in creating optimized sales funnels through an intuitive drag-and-drop builder tailored for sales and lead generation.
  • Streamlined Approach: While more limited in certain areas, ClickFunnels simplifies funnel creation and offers basic email automation.
  • Community-Centric Support: Relying on community resources and a knowledge base, ClickFunnels’ support structure differs from the diverse support of ActiveCampaign.

Final Thoughts:

ActiveCampaign emerges as the comprehensive choice for businesses prioritizing advanced email marketing, automation, and integrated CRM. Conversely, ClickFunnels proves advantageous for those emphasizing streamlined funnel creation and basic email automation.

Consider your business objectives, marketing strategies, and the specific features aligning with your goals to make an informed decision between these two powerful platforms.